Hunting Office Rebrand? This Astor Be A Joke!

The great reformer, the 4th Viscount William Waldorf Astor III, in action. ©Oxford Hunt Sabs

The fall-out from the leaked Hunting Office webinars has claimed yet another victim – the Hunting Office itself. The totally discredited body is to be rebranded as the ‘British Hound Sports Association’ (BHSA)

After 17 years of dishonesty and evasion, do they really think that removing the word ‘hunting’ from their title will convince people that things have changed?

The great reformer, the 4th Viscount William Waldorf Astor III, in action. ©Oxford Hunt Sabs
The great reformer, the 4th Viscount William Waldorf Astor III, in action. ©Oxford Hunt Sabs

Even hunt supporters are laughing at this inept rebranding. Many of them believe they were betrayed by an upper-class, out-of-touch, elitist leadership at the Hunting Office. The BHSA have addressed these concerns by appointing…er…Conservative hereditary peer, the 4th Viscount William Waldorf Astor III, to lead hunting into the 21st Century.

A HSA (not BHSA) spokesperson explained:

“This rebrand is nothing more than a thickening of the smokescreen that hangs over hunting. The hunters have always manipulated language to hide their real intentions: cub-hunting became autumn hunting; the British Field Sports Society was renamed Countryside Alliance, and now the Hunting Office morphs into the British Hound Sports Association. Seventeen years on from the hunting ban, we think this Astor be some kind of joke.”

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